Get to know us

55 years in the making

Looking for tried-and-true? Since 1968, GoldBug has set the industry standard for safety and quality.

Our privately held company is woman-owned and fueled by the families we serve. Find GoldBug products online or at retailers you trust, like Walmart, Target, and Amazon.

We’re here to help take care of you, so you can focus on taking care of your baby.

Our story


Founder Bill Gold launches GoldBug with the “TV Bootie”

One small baby bootie, one impactful kickoff for the baby accessory space.


Always innovating, the patented Head Support hits the shelves

An infant travel staple with over 20 million sold to date, leading the way for more innovation.


We enter into a licensing relationship with Carter’s

Partnering with the leading children’s apparel brand takes product creation and distribution to the next level.


GoldBug becomes a woman-owned company

Katherine Gold, Bill's daughter and working mom, becomes our first female CEO. From the products we make to the communities we serve, Katherine’s drive to innovate and support parents inspires everything we do at GoldBug.


We enter a licensing relationship with Fruit of the Loom

Comfort meets innovation in this iconic partnership.


Unveiling GoldBug 2.0

Same quality products, now with our own look and feel.

The gold standard for safety

As a parent, there are plenty of things to worry about, but the safety of your baby's products shouldn't be one of them. Whether it's our rigorous testing standards, innovative designs or carefully selected materials, we take care of the worrying for you – so you can focus on your family.

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Our Impact

Mom’s well-being comes first 

We're committed to improving maternal health outcomes both on a local and national level- from investing in targeted initiatives, and forging strategic partnerships to advocating for policy change in the maternal health space.

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