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On-the-go gear for your baby’s everyday adventures

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55+ years designing for babies

Trusted by generations

About us

Always innovating

Thoughtfully designed must-haves to simplify parenting

Our innovations

The gold standard for safety

Products designed for peace of mind

More on safety

Supporting family well-being

Dedicated to improving maternal health and beyond

Our impact

GoldBug x Allyson Felix

Allyson Felix, a 7-time Olympic gold medalist and super-mom, wants to help parents feel confident in their everyday adventures. She knows everything about staying active—from setting track records to setting play dates.

Whether you’re running errands or running after your toddler, this exclusive collection is designed for families on the move.

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Mom owned, Parent approved

You’ve got this, and we’ve got you! As one of the largest branded suppliers of baby and kids products in the U.S. (55 years and counting), we’re proud to be a woman and mom-owned business.

At our core, we design safe, and stylish on-the-go essentials that make daily life a little easier, and a lot more fun, wherever your adventures take you.

Get to know us

Supporting family well-being

A happy family starts with a safe and healthy pregnancy journey. We support maternal health programs with roots in our home state of Colorado and beyond by investing in targeted initiatives, partnering with local & national organizations, and advocating for policy change.

Explore our impact